Black Friday may have originated in the United States, but Japan has transformed it into one of its most anticipated shopping periods of the year. What began as a modest promotional campaign led by retailers in the mid-2010s has now evolved into a nationwide shopping week—with both online and offline stores offering generous discounts, extended sales, and point-based rewards. Instead of chaotic doorbuster crowds, Japan’s Black Friday delivers a calmer, more strategic shopping experience where real value comes from precision pricing, stacked point bonuses, and well-timed online deals.
For 2025, shoppers are in an especially strong position: a favorable yen, year-end inventory clearances, and intense competition among retailers mean deeper savings across electronics, beauty devices, home appliances, fashion, toys, and traditional Japanese goods. Whether you’re living in Japan, planning a trip, or browsing from overseas, the Black Friday deals available this year offer one of the best opportunities to stretch your budget.
In this guide, we’ll walk you through the best places to shop, the top categories worth exploring on Amazon Japan, and practical tips to help you secure the highest-value deals. If you’re looking to make the most of Japan’s Black Friday season, this is where your smart shopping strategy begins.
Where to Find the Best Black Friday Deals in Japan
Here are the most popular platforms offering solid discounts during Black Friday week:
Online Stores:
1. Amazon Japan
- Massive product selection across all categories
- Lightning Deals and time-limited offers
- Exclusive sales on Amazon devices (Fire TV, Echo, Kindle)
- Fast delivery with Amazon Prime
- Easy returns and strong customer support
2. Rakuten
- High point rewards during Black Friday campaigns
- Shop-by-shop discount coupons
- Great for beauty, health products, Japanese snacks, small appliances
3. Yahoo! Shopping / PayPay Mall
- Cashback rewards via PayPay Points
- Good deals on fashion, home goods, and daily essentials
Offline Stores:
1. AEON
- One of the pioneers of Black Friday in Japan
- Big discounts on home appliances, winter clothing, furniture, bicycles
2. Don Quijote (ドンキホーテ)
- Special “ドンキ Black Friday Deals”
- Best for cheap electronics, cosmetics, snacks, party supplies
3. Bic Camera / Yodobashi / Yamada Denki
- Electronics-focused deals
- Camera gear, laptops, gaming consoles, smartphones
4. UNIQLO / GU
- Seasonal clothing discounts
- HeatTech, fleece, outerwear, jeans
(UNIQLO often runs “Limited Time Offers” during Black Friday week)
Best Categories to Shop During Black Friday Japan
Since Amazon Japan offers the most convenient shopping experience with excellent deals across multiple categories, here are the top product categories worth exploring, complete with specific recommendations:
Electronics & Gadgets
Black Friday is the perfect time to upgrade your tech at incredible prices. Amazon Japan typically offers 20-40% off on electronics.
Top Picks:
- Fire HD Tablets: Amazon’s own tablets see massive discounts, often 40-50% off. Perfect for reading, streaming, and light browsing.
- Echo Devices: Smart speakers and displays are heavily discounted. The Echo Dot and Echo Show are excellent entry points to smart home technology.
- Kindle E-Readers: If you love reading, Kindle devices often drop to their lowest prices of the year.
- Laptops: Windows laptops and Chromebooks for productivity and entertainment.
- PlayStation 5 & Nintendo Switch: Gaming consoles and bundles frequently feature discounts, along with popular game titles.
- Wireless Earbuds: Brands like Sony, JBL, and Anker offer premium sound quality at reduced prices.
- Portable Power Banks: Essential for travelers, with major discounts on high-capacity models from Anker and RAVPower.
Home Appliances
Transform your living space with discounted home appliances that combine functionality with savings.
Top Picks:
- Robot Vacuums: Brands like Roborock, Eufy, and iRobot Roomba offer up to 30% off during Black Friday.
- Air Purifiers: Essential for allergy sufferers and health-conscious shoppers. Look for HEPA filter models from Sharp and Dyson.
- Humidifiers: Perfect for Japan’s dry winter season, with ultrasonic models offering quiet operation.
- Electric Kettles: Quick-boil kettles from T-fal and Tiger are kitchen essentials at great prices.
- Rice Cookers: Japanese brands like Zojirushi and Tiger offer premium models with advanced features.
- Coffee Makers: From drip machines to espresso makers, coffee enthusiasts can find excellent deals.
Kitchen & Dining
Upgrade your culinary game with kitchen essentials and gadgets at unbeatable prices.
Top Picks:
- Blenders & Food Processors: High-powered blenders for smoothies and meal prep, often 25-35% off.
- Cast Iron Cookware: Durable pots and pans that last a lifetime, from brands like Lodge.
- Knife Sets: Professional-quality Japanese knife sets at consumer-friendly prices.
- Baking Equipment: Stand mixers, baking sheets, and specialty tools for home bakers.
- Instant Pots: Multi-functional pressure cookers that save time and effort.
- Dinnerware Sets: Complete plate, bowl, and glass sets for entertaining.
Fashion & Accessories
While Amazon Japan isn’t primarily known for fashion, Black Friday brings surprising deals on clothing and accessories.
Top Picks:
- Winter Coats & Jackets: Stay warm with discounted outerwear from international and Japanese brands.
- Sneakers & Athletic Shoes: Popular brands like Nike, Adidas, and New Balance see significant markdowns.
- Watches: Both smart watches (Apple Watch, Fitbit) and traditional timepieces at reduced prices.
- Backpacks & Bags: Travel bags, laptop backpacks, and everyday carry options from quality brands.
- Sunglasses: Designer and sports sunglasses with UV protection at great values.
- Jewelry: Simple everyday pieces and gift-worthy items at affordable prices.
Beauty & Personal Care
Stock up on beauty essentials and discover new products with Black Friday discounts.
Top Picks:
- Skincare Sets: Japanese skincare brands like Shiseido, SK-II, and Hada Labo offer gift sets and bundles.
- Hair Dryers: Professional-quality dryers from Dyson and Panasonic, often with significant savings.
- Electric Toothbrushes: Oral-B and Philips Sonicare models for improved dental health.
- Facial Cleansing Devices: Foreo and similar brands offer deep-cleaning technology.
- Fragrance Sets: Designer perfumes and colognes in gift-ready packaging.
- Cosmetics: Makeup palettes, lipsticks, and beauty tools from international brands.
Health & Fitness
Invest in your wellness with fitness equipment and health monitoring devices.
Top Picks:
- Exercise Equipment: Treadmills, exercise bikes, dumbbells, exercise benches, etc.
- Fitness Trackers: Budget-friendly alternatives to premium smartwatches from Xiaomi and Fitbit.
- Yoga Mats & Equipment: Quality mats, blocks, and resistance bands for home workouts.
- Blood Pressure Monitors: Home health monitoring devices from Omron and other trusted brands.
- Foam Rollers: Essential recovery tools for athletes and fitness enthusiasts.
Baby & Kids Products
Parents can find excellent deals on essentials and toys for children of all ages.
Top Picks:
- Diapers & Wipes: Bulk packs of Pampers, Merries, and other trusted brands at discounted rates.
- Baby Monitors: Video and audio monitors for peace of mind.
- Educational Toys: STEM toys, building blocks, and learning games that entertain and educate.
- Strollers & Car Seats: Essential baby gear from safety-certified brands.
Home Entertainment
Create the ultimate entertainment setup with discounted TVs, speakers, and streaming devices.
Top Picks:
- Smart TVs: 4K and OLED displays from Samsung, LG, and Sony at competitive prices.
- Soundbars: Enhance your audio experience with brands like Yamaha, Sony, and Bose.
- Streaming Devices: Fire TV Stick 4K, Chromecast, and Apple TV for seamless streaming.
- Projectors: Create a home theater experience with portable and full-size projectors.
- Blu-ray Players: Physical media players with 4K upscaling capabilities.
Travel & Outdoor
Gear up for camping trips, outdoor activities, and weekend adventures with discounted essentials perfect for comfort and convenience.
Top Picks:
- Camping Tents: Lightweight, durable tents suitable for solo campers, couples, or families.
- Portable Chairs: Foldable and compact chairs ideal for camping, picnics, and outdoor events.
- Sleeping Bags: Warm and comfortable sleeping bags designed for various temperatures and seasons.
- Cooler Boxes: Insulated coolers that keep drinks and food fresh during trips.
- Torch Lights: Reliable flashlights and lanterns for nighttime visibility and safety.
- Neck Fans & Handy Fans: Portable cooling devices for warm-weather travel and outdoor activities.
Pet Supplies
Don’t forget your furry friends! Black Friday brings deals on pet care essentials.
Top Picks:
- Pet Food: Premium dry and wet food in bulk quantities for savings.
- Pet Beds: Comfortable sleeping arrangements for cats and dogs.
- Automatic Feeders: Programmable feeders for consistent meal times.
- Pet Cameras: Monitor your pets remotely with two-way audio.
- Toys & Treats: Entertainment and rewards for your beloved companions.
- Grooming Tools: Brushes, nail clippers, and bathing supplies.
Tips for Getting the Best Deals
Maximize your Black Friday savings with these proven strategies:
1. Create a Wishlist in Advance
Browse Amazon Japan and add desired items to your wishlist before Black Friday begins. This allows you to track price drops and act quickly when deals go live. Many items show their discount percentage, making it easy to spot the best offers.
2. Download the Amazon Japan App
First-time app users receive a ¥500 coupon, and the app provides notifications for lightning deals and price drops. The mobile interface makes it easy to shop on the go and complete purchases quickly during limited-time offers.
3. Sign Up for Amazon Prime
Prime members enjoy free shipping, early access to deals (typically 30 minutes before non-members), and exclusive offers. The membership often pays for itself during Black Friday sales alone.
4. Set Price Alerts
Use price tracking tools like Keepa or CamelCamelCamel to monitor historical prices on Amazon Japan. This helps you identify genuine deals versus artificially inflated discounts.
5. Shop Early in the Sale Period
While Black Friday sales run for extended periods, popular items sell out quickly. The best selection is typically available during the first few days of the sale.
6. Check Lightning Deals Regularly
Amazon’s lightning deals offer deep discounts for limited quantities or time periods. Check back throughout the day, as new deals launch every few hours.
7. Compare Prices Across Retailers
While focusing on Amazon Japan, quickly compare prices with Rakuten, BicCamera, and other retailers to ensure you’re getting the absolute best deal.
8. Read Reviews Before Buying
Black Friday excitement can lead to impulse purchases. Take a few minutes to read customer reviews, especially for expensive items like electronics and appliances.
9. Don’t Forget the Point-Up Campaign
Participate in Amazon’s Point-Up Campaign by completing simple tasks like adding items to your wishlist or sharing deals. These bonus points can be used on future purchases.
10. Set a Budget
It’s easy to overspend during Black Friday. Set a clear budget beforehand and prioritize items you genuinely need or have been planning to purchase.
11. Check Return Policies
Verify return windows and conditions before making purchases, especially for electronics and appliances. Amazon Japan typically offers 30-day returns, but some items may have restrictions.
12. Bundle Your Purchases
Look for bundle deals where buying multiple items together provides better value than purchasing separately. This is common with electronics accessories and beauty sets.
Frequently Asked Questions (FAQs)
Q1. When is Black Friday 2025 in Japan?
A: Black Friday in Japan doesn’t follow a single date. Amazon Japan’s official Black Friday sale runs from November 24 to December 1, 2025, while other retailers like BicCamera and Don Quijote start as early as November 14. The extended sale period gives shoppers more flexibility to find the best deals.
Q2. Are Black Friday deals in Japan as good as in the US?
A: While Japan’s Black Friday discounts may not always match the aggressive pricing seen in the US, the deals are still substantial, typically ranging from 20-50% off. The combination of sale prices, loyalty points, and tax-free shopping for tourists creates comparable overall value.
Q3. Can international shoppers buy from Amazon Japan during Black Friday?
A: Yes! Amazon Japan ships many products internationally. Create an account, add your international address, and check each product’s shipping eligibility. Note that shipping costs and customs duties may apply depending on your location.
Q4. What products have the biggest discounts during Black Friday in Japan?
A: Electronics and home appliances typically see the deepest discounts (30-50% off), particularly Amazon’s own devices like Fire tablets and Echo speakers. Small appliances, beauty products, and seasonal items also feature significant markdowns.
Q5. Is it better to shop online or in-store for Black Friday in Japan?
A: Online shopping offers convenience, a wider selection, and often better deals, especially on Amazon Japan. However, physical stores like BicCamera and AEON provide hands-on product experience and immediate availability. Many shoppers use a hybrid approach—research online and purchase in-store, or vice versa.
Q6. Can tourists take advantage of Black Friday deals in Japan?
A: Absolutely! Tourists can shop Black Friday sales both online and in physical stores. Additionally, foreign visitors enjoy 8-10% tax exemption at designated stores when presenting their passport and meeting minimum purchase requirements (typically ¥5,000).
Q7. How do I know if a Black Friday deal is genuine?
A: Check the product’s price history using tools like Keepa or by monitoring prices in the weeks leading up to Black Friday. Genuine deals show significant drops from regular pricing. Also, compare prices across multiple retailers to verify competitiveness.
Q8. What should I do if an item sells out?
A: Add the item to your wishlist and check back regularly, as restocks do occur during the sale period. You can also set up price alerts and check alternative colors or sizes, which may still be available.
Q9. Are electronics bought during Black Friday covered by warranty?
A: Yes, products sold by Amazon Japan or official retailers include manufacturer warranties. Always verify warranty terms before purchasing, especially for expensive electronics, and keep your receipt or order confirmation.
How long does shipping take during Black Friday?
Q10. Should I wait for Cyber Monday or shop during Black Friday?
A: In Japan, Black Friday and Cyber Monday blend together, with online deals running continuously from late November through early December. Don’t wait if you see an excellent deal on a limited-quantity item, as it may sell out.
Conclusion
Black Friday in Japan offers one of the best opportunities to save on everyday essentials, tech gadgets, household appliances, and holiday gifts. With many retailers running week-long promotions and Amazon Japan offering fast delivery and time-limited lightning deals, shoppers can easily discover great bargains across every category. Planning ahead, tracking prices, and comparing deals will help you secure the best value during this year’s Black Friday sale.
The information provided in this article has been published after analysis of the available data from different resources. If you have any questions, please do not hesitate to contact us.
– Our editorial team reviewed this article and approved it for publication according to our editorial policy
